Post by account_disabled on Mar 7, 2024 6:36:32 GMT 2
The people saying What are the editorial reviews For example CNET did this Wunderlist review. What does their breakdown look like What are people saying in forums What are they saying on social media What are they saying when they talk about this Ask the same questions of your competition So if Im seeing heres what Wunderlist versus Evernote looks like great. Now let me plug in Evernote and see what everyones saying about them. By the way you dont just have to use online research. You can go primary source on this stuff too.
Ask your customers or your audience directly through surveys. Weve Greece Mobile Number List used here at Moz Google Custom Audience Surveys and weve used SurveyMonkey Audiences product. We like both of those. Once youve got this down and you say Hey you know what Weve got a strategic approach. We know what we need to talk about in terms of content. We know the keywords were targeting. Great. Now you get to choose between two big options here selfhosting some content thats targeting these terms or using thirdparty hosting. Selfhosted content With selfhosted content were going to try and go after those right terms and phrases.
This is where Ive seen some people get lost. They essentially go too high or too low in the funnel not targeting that sweet spot right in the middle. . Target the right terms phrases So essentially if someones searching for Evernote review the intent there is that theyre trying to evaluate whether Evernote is good. Yeah you know what Thats right in the middle. Thats right in the sweet spot I would say that is a good choice for you targeting your competitors keywords anything around reviews. Evernote download however thats really at the bottom of the funnel. . I dont think Id tell you to go after those keywords. I dont think Id bid on them and I dont think Id.
Ask your customers or your audience directly through surveys. Weve Greece Mobile Number List used here at Moz Google Custom Audience Surveys and weve used SurveyMonkey Audiences product. We like both of those. Once youve got this down and you say Hey you know what Weve got a strategic approach. We know what we need to talk about in terms of content. We know the keywords were targeting. Great. Now you get to choose between two big options here selfhosting some content thats targeting these terms or using thirdparty hosting. Selfhosted content With selfhosted content were going to try and go after those right terms and phrases.
This is where Ive seen some people get lost. They essentially go too high or too low in the funnel not targeting that sweet spot right in the middle. . Target the right terms phrases So essentially if someones searching for Evernote review the intent there is that theyre trying to evaluate whether Evernote is good. Yeah you know what Thats right in the middle. Thats right in the sweet spot I would say that is a good choice for you targeting your competitors keywords anything around reviews. Evernote download however thats really at the bottom of the funnel. . I dont think Id tell you to go after those keywords. I dont think Id bid on them and I dont think Id.