Post by account_disabled on Apr 30, 2024 5:57:16 GMT 2
Years ago, when Dove launched its Real Beauty campaign , using plus-size models in an international campaign was almost unheard of. A decade later, this so-called empowerment marketing is almost the norm. Yes, luxury brands continue to feature traditional models, but many others have adopted the idea of "real women" to get closer to their consumers.
that it is a great advance to find, among traditional sexist advertisements, advertising that is a little closer to what women see every day in the mirror, in our friends and in our family. The “Beauty Sketches” spot was a viral sensation because it managed to convey something that almost all of us face every day.
But the problem that I saw in that famous Canadian Hospitals Email List video, which is even more present in the new SpeakBeautiful campaign , is that it leaves women the sole responsibility to change, to be more positive, to feel beautiful and always be optimistic.
Why are women so negative about our appearance and achievements? It is not a coincidence, but the result of living in a culture where we are constantly judged. There are several studies that show that assertive women are criticized in their jobs , for example. And just look at the red carpet spectacle in Hollywood to know that even the most beautiful and famous are analyzed down to the smallest detail for their appearance.
In the specific case of SpeakBeautiful, which targets messages published on social networks, Dove seems to forget that Twitter and Facebook are spaces where many women receive not only negative comments but threats and harassment every day .
that it is a great advance to find, among traditional sexist advertisements, advertising that is a little closer to what women see every day in the mirror, in our friends and in our family. The “Beauty Sketches” spot was a viral sensation because it managed to convey something that almost all of us face every day.
But the problem that I saw in that famous Canadian Hospitals Email List video, which is even more present in the new SpeakBeautiful campaign , is that it leaves women the sole responsibility to change, to be more positive, to feel beautiful and always be optimistic.
Why are women so negative about our appearance and achievements? It is not a coincidence, but the result of living in a culture where we are constantly judged. There are several studies that show that assertive women are criticized in their jobs , for example. And just look at the red carpet spectacle in Hollywood to know that even the most beautiful and famous are analyzed down to the smallest detail for their appearance.
In the specific case of SpeakBeautiful, which targets messages published on social networks, Dove seems to forget that Twitter and Facebook are spaces where many women receive not only negative comments but threats and harassment every day .